Taking a look at some of the recent changes and developments in television and digital media.
In the existing digital age, mobile phones have become one of the most prevalent tools that individuals are using to watch videos and access media. These days, many social media networks are offering unlimited feeds of short, fast-paced videos, that are growing in appeal among smart device users. In fact, statistics show that that internationally, mobile content consumption is on the rise, showing that short form content is one of the fastest growing media trends today. These platforms allow users to see a collection of customised videos and interact quickly, making these videos much more appealing and addicting than conventional content. Short form videos are also being used more frequently for news and instructional purposes, not just for home entertainment. Consequently, this trend is evolving the way people are proactively looking for and counting on to get information, in a quicker, much shorter and more functional format.
Over the last few years, with the growth of digital content, the way in which individuals take in content has shifted significantly. For many years, conventional television was the primary source of household home entertainment for most people. However, since the advancement of streaming platforms, many viewers are turning away from arranged television, specifically among younger people. Rather, global media content analysis here shows that more individuals are purchasing memberships to streaming services, which strongly evidences the shift in audience consumption habits. These options are popular for permitting individuals to watch the programs and movies they want, whenever they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would acknowledge the appeal of streaming services as a prominent media consumption habit among viewers today. These modifications demonstrate the move towards user-controlled viewing interests in the industry.
With continuous shifts and developments in the digital landscape, what are the current trends in media? Well, in addition to the increase of streaming platforms and short form video content, the way in which people are getting their news is also shifting. People are significantly turning towards online news sources, instead of watching television, to learn about the latest worldly affairs. However, concurrently, due to a continuous circulation of info, individuals are coming to be overwhelmed by big amounts of content. In response to this, news groups are re-engaging viewers by making short form content that is clearer and easier to navigate. Nowadays it is common to find news channels that have large followings on social media channels. This trend can be confirmed by the CEO of the fund that owns Euronews, for instance. Using this approach has been necessary for providing people with trusted and authenticated news sources, in a form they can readily relate to.